Copywriting for E-commerce Brands

Words that
sell.
Copy that
earns.

Pencraft Co. writes email, website, and product copy for e-commerce brands that need more than pretty words — they need results that show up in revenue.

Get Free Audit View Packages
3×
Average Revenue Lift
From Email
Based in Johannesburg, SA
Email Copywriting ✦ Website Copy ✦ Product Descriptions ✦ Social Content ✦ Abandoned Cart Flows ✦ E-commerce Brands ✦ Email Copywriting ✦ Website Copy ✦ Product Descriptions ✦ Social Content ✦ Abandoned Cart Flows ✦ E-commerce Brands ✦

How It Works

Simple process.
Real results.

We keep things frictionless. You brief us, we write, you send, you earn.

01

Free Email Audit

We review what you're currently sending and identify exactly where you're leaving money on the table.

02

Submit Your Brief

Fill in our simple campaign brief form. Tell us your product, audience, and goal. Takes 5 minutes.

03

We Write & Deliver

You receive polished, on-brand email copy ready to load into your ESP — Klaviyo, Mailchimp, wherever you send.

04

Track & Grow

Monthly performance reports show exactly what's working. We refine every cycle.

Packages

Choose your plan

Retainer-based. No lock-in after 3 months. Cancel anytime after that.

Starter
R6,000
per month · 3 month minimum
For brands getting serious about email as a revenue channel.
  • 4 emails per month
  • 1 promotional campaign
  • 1 nurture or welcome email
  • Subject line variations
  • Google Docs delivery
Get Started
Most Popular
Growth
R10,000
per month · 3 month minimum
For brands ready to make email their top revenue channel.
  • 8 emails per month
  • Full 3-email promo campaign
  • 3-email automated sequence
  • 2 standalone broadcasts
  • Subject line testing recs
  • Monthly performance summary
Get Started
Studio
R18,000
per month · 3 month minimum
Your email fully handled. Strategy, copy, calendar — all of it.
  • 12–16 emails per month
  • Full campaign calendar
  • Welcome + abandonment flows
  • Priority turnaround
  • Monthly strategy call
  • Dedicated account management
Get Started

Beyond Retainers

Project-based pricing

Not ready for a monthly retainer? Start with a single project — no commitment required.

✉️ Email Projects
Welcome Sequence (3 emails)R4,500
Abandoned Cart Flow (3 emails)R4,500
Promotional Campaign (3 emails)R3,800
Single Email CopywritingR2,000
🌐 Website & Product Copy
Homepage CopyR3,500
About PageR1,800
Product Description (each)R250
Product Bundle (10 products)R2,000
📱 Social & Content
Instagram Caption Pack (10)R1,200
Blog Post (800-1,200 words)R1,500
Ad Copy (3 variations)R900
Monthly Social RetainerR3,500

Free Offer

Get your free email audit

We'll review your current email setup and give you 3 specific, actionable improvements you can make immediately. No pitch. No obligation. Just value.

Claim Your Free Audit →

Let's talk about your emails.

Fill in the form and we'll get back to you within 24 hours to discuss your brand, your list, and how we can help you earn more from both.

✉
Email hello@pencraftco.co.za
📍
Location Johannesburg, South Africa
Serving clients nationwide
💬
WhatsApp +27 XX XXX XXXX
We respond within 24 hours — usually much faster.